Throughout his colorful career, Lurie honored and befriended many Hollywood stars such as Mae West, Steve Reeves and Clint Eastwood. These relationships both ended in litigation the details of which were controversially detailed in Lurie's 2009 book Heart of Steel, to which Regis Philbin contributed a foreword. As a magazine publisher, bodybuilding trainer and contest promoter, Lurie also had well publicized relationships with Arnold Schwarzenegger and Lou Ferrigno.

Throughout his career, Lurie had a long-standing and well-known rivalry with his former business partner, Joe Weider. In the 1950s he went on to star as 'Sealtest Dan, The Muscle Man' in a long-running CBS TV series called The Sealtest Big Top. In 1948, he established the International Federation of Body Builders and later went on to create The World Body Building Guild. A world-class bodybuilder in the 1940s, Lurie won numerous titles in the Mr. Tilden High School and later moved to North Woodmere on Long Island where he lived until age 90. Lurie was born in New York, New York, graduated from Samuel J.

President Ronald Reagan on the Oval Office desk in the White House. America title of 'America's Most Muscular Man' four times by 1949, and in 1984 made history by arm wrestling U.S. He was regarded as a pioneer in physical fitness and a founding father of bodybuilding. Dan Lurie (Ap– November 6, 2013) was an American bodybuilder, television personality, entrepreneur, and world record holder.

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